SAN JOSE, CA — 17 March 2026 — Tulip Interfaces, the leader in frontline operations, today announced Factory Playback, a new capability that enables manufacturers to reconstruct and replay factory operations as they truly occurred.
Powered by NVIDIA AI and accelerated computing, Factory Playback creates a synchronized, time-aligned record of production by combining machine telemetry, operator workflows, material flow, quality events, and video into a unified operational timeline. The solution transforms fragmented operational data into a coherent, replayable history of the factory floor and is built using the NVIDIA Metropolis Blueprint for video search and summarization (VSS) and Cosmos Reason VLM.
Modern manufacturers generate enormous volumes of data across machines, enterprise systems, and frontline workflows. Yet when performance declines, defects increase, or downtime occurs, teams are often forced to piece together disconnected logs and reports to understand what happened. Traditional dashboards summarize outcomes but rarely preserve the sequence and context required to reveal causality.
Factory Playback addresses this gap by reconstructing what actually happened on the factory floor. By synchronizing video with operational events captured by Tulip apps and connected machines, it creates a time-aligned record of production that teams can rewind and replay to understand exactly how issues unfolded. Engineers can jump to a specific moment, review the sequence of events, and observe how machines, materials, and human actions interacted. This synchronized playback accelerates root cause analysis, strengthens continuous improvement efforts, and provides the structured operational history needed for advanced AI and simulation.
“Manufacturers don’t lack data. They lack context,” said Rony Kubat, CIO and Co-Founder of Tulip. “Factory Playback transforms operational data into something navigable and actionable. By collaborating with NVIDIA, we’re combining Tulip with accelerated computing to give manufacturers the ability to truly understand what happened and use that understanding to power the next generation of AI-driven manufacturing.”
Factory Playback is purpose-built for the era of industrial AI. As manufacturers adopt digital twins, predictive models, and autonomous optimization systems, the quality and structure of operational history becomes critical. AI models require synchronized, contextualized data that reflects how processes behave in the real world. Through its collaboration with NVIDIA, Factory Playback leverages accelerated computing to process large-scale operational event streams and transform them into structured, AI-ready sequences that preserve timing, interaction, and causality.
In addition to accelerating investigations and improvement cycles, Factory Playback strengthens digital twin and simulation initiatives by grounding models in real operational behavior. Instead of relying solely on theoretical or aggregate data, manufacturers can validate assumptions and train systems using replayable sequences that reflect actual factory conditions.
Factory Playback will be showcased at NVIDIA GTC 2026, where Tulip and NVIDIA will demonstrate how replayable operations unlock deeper insight, faster iteration, and AI systems trained on real-world production history.
About Tulip
Tulip, the leader in frontline operations, is helping companies of all sizes and industries equip their workforces with connected, composable, and intelligent tools. With Tulip’s no-code platform, manufacturers can digitize processes, collect real-time data, and drive continuous improvement — by using AI and without writing a line of code. Tulip is headquartered in Somerville, MA, with offices in Munich, Budapest, Singapore, Tel Aviv, and Tokyo.
Press Contact:
press@tulip.co